|Cross + Associates (www.cross-a.com), a full service marketing firm with offices in Columbia and Raleigh, N.C., has been selected as the marketing partner for Abbeville Area Medical Center (AAMC) in Abbeville, SC. The announcement was made today by Juana Gustin-Quick, vice president of strategic development at Cross + Associates.|
AAMC is a community hospital that has been providing medical services in South Carolina’s upstate region for more than 90 years.
Last year the hospital conducted consumer surveys to assess community perception of the hospital and its services. The surveys showed that those who knew and used AAMC rated its services highly, but also found that many area residents were not aware of some of their specialists and services. This year, in response to the survey findings and to gain more insight into marketing needs, the hospital held a series of focus groups in Abbeville, Due West, Calhoun Falls, and McCormick. In an effort to increase awareness for the wide variety of medical services offered at AAMC, the hospital held a series of interviews to choose a marketing partner to help the educate and inform the community.
“We knew we needed the assistance of a marketing agency to help us build top of mind awareness, improve our overall perception, and build market share,” said Rich Osmus, CEO of AAMC. “After a careful interview process, we hired Cross + Associates to help us on our journey.”
“Healthcare marketing is one of our core specialties, so we are thrilled to partner with Abbeville Area Medical Center,” said Quick. “Our team has been hard at work developing strategy and creative direction for the hospital, and we look forward to launching the new campaign.”
For more information about AAMC call 864-366-5011 or visit www.AbbevilleAreaMC.com
About Cross + Associates
Cross + Associates is a full service marketing firm with offices in Raleigh and Columbia. The firm provides traditional and interactive marketing solutions as well as extensive expertise in social media planning and management. C+A also offers its clients full public relations services including crisis communications. Recent work includes Lenoir Memorial Hospital; Abbeville Area Medical Center; Clear Talk Wireless; G+P Trucking.