|Abbeville Area Medical Center has been honored with a prestigious gold Wallie Award for excellence in healthcare marketing. The announcement was made today by Meg Davis, marketing, foundation and volunteer services director for the hospital.
The annual awards are sponsored by the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) which includes hospital marketing leaders from across North and South Carolina. Winners are selected by a panel of healthcare professionals. The awards ceremony took place last week at the annual fall conference which was held at the Grove Park Inn in Asheville, NC this year.
AAMC won the gold award for their latest TV campaign created by Cross + Associates, a full service marketing firm with offices in Columbia and Raleigh, NC. The winning campaign can be viewed online at http://www.cross-a.com/clients/abbeville/television/.
“We are so excited to be recognized with a gold award,” said Davis. “We’re a relatively small hospital competing against much larger medical centers in two states, so for us to be selected is truly an honor.”
For more information about CHPRMS visit www.chprms.com. For more information about Abbeville Area Medical Center, visit www.AbbevilleAreaMC.com.